Belrose, Inc.
World Fruit Market Analysis
"Dedicated to Successful Global Apple Marketing"










 

World Sweet Cherry Review
2009 Edition

Table of Contents
 
Foreword 2
Table of Contents 3
Tables 5
Charts 7
Marketing in the New Era 8
I. Production of Sweet Cherries 14
World Sweet Cherry Area Still Rising 14
World Sweet Cherry Production Flirts with 2 Million Mark 17
Importance of Sweet Cherries in Fruit Scene 19
Leading Countries in Sweet Cherry Production 20
II. Future Production of Sweet Cherries 22
Is Over-production Inevitable? 22

Advantage Turkey

25

Industry Makeover in United States

25

Iran Remains in Shadows

26

Solid Gains in Italy

26

Incentives for Expansion in Russian Federation

26
Recent Expansion in Syria 26
Spain in Uphill Battle
27
The Ukraine Seeks to Recapture Past
27
Volatile Romania
27
Greece Shows Improvement
27
Chile Rides Favorable Wave
27
Uzbekistan Stakes its Claim 28
France Still Under Pressure 28
Niche Industry in Germany 28
High Performing Austria 28
Lebanon Attempts Rebound 29
Serbia Seeks Normality 29
China Limits to Growth 29
Poland Rides the Roller Coaster 29
Bulgaria Slowly Adjusts to Free Markets 29
Japan Reaches Plateau 30
Portugal Shows Promise 30
Switzerland Fights Attrition 30
Other Countries Pursue Sweet Cherry Bonanza 30
Forecast of Future World Sweet Cherry Production 31
Trends in Sweet Cherry Varieties 33
III. Trade in Fresh Sweet Cherries 35
Sweet Cherry Trade Expansion Slows in 2007 35
Changes in Import Destinations 36
Recent Setbacks for Some Major Exporters 39
Tracking the Major Contributors to Trade in Fresh Sweet Cherries 41
Performance of Major Fresh Sweet Cherry Exporters 44
Off-season Supplies Continue Meteoric Rise 46
The China Factor 48
IV. Consumption of Fresh Sweet Cherries 49
Flat Per Capita Availability of Sweet Cherries 49
United States Fresh Consumption versus Disappearance 55
Weaker Per Capita Disappearance in Other Producing Countries 56
Expanding Fresh Sweet Cherry Sales Geographically 59
V. Prices and Marketing Margins 60
Consumer Role Never More Vital 60
Wholesale Market Prices in Different Countries 64
Which Are the Favored Varieties? 69
High Prices in United States in 2008 Made Growers Complacent 72
European Grower Prices Less Buoyant 73
Influence of Trade on Sweet Cherry Prices 74
Seasonal Competition Effects 76
Has Recession Altered Demand for Fresh Sweet Cherries? 79
VI. Processing of Sweet Cherries 81
New Opportunities for Processing? 81
Sweet Cherry Processing Around the World 82
Sweet Cherry Processing in the United States 83
Trade in Processed Sweet Cherry Products 84
VII. Critical Issues for the Future 88
Competitiveness Becomes More Crucial 88
Other Factors Affecting Competitiveness 92
Role of New Technology in Productivity 93
Need for Greater Market Segmentation 95
Being a Responsible Corporate Citizen 96
Country Index 98
Tables
World: Sweet Cherry Area Harvested, 1985-2007 15
Selected Major Producing Countries: Sweet Cherry Area Harvested, 1985-2007 16
Selected Minor Producing Countries: Sweet Cherry Area Harvested, 1985-2007 16
World: Sweet Cherry Production, by Region, Selected Years, 1985-2007 18
Top Twenty Sweet Cherry Producing Countries, 1994-2008, Selected Periods, by Rank in 2007
20
World: Concentration of Sweet Cherry Production, Selected Periods,
1994-2007
21
Major Sweet Cherry Producing Countries: Average Yields, Selected Periods, 1985-2007
24
World: Sweet Cherry Production Forecast 2015, Compared to Actual 2005-07 31
World: Fresh Sweet Cherry Imports, by Region, 1985-2007 36
Top Ten Fresh Sweet Cherry Importers, 2007 37
Top Ten Fresh Sweet Cherry Exporters, 2007 39
Major Exporters: Trends in Fresh Sweet Cherry Exports, 1995-2007 41
EU-15: Imports of Fresh Sweet Cherries from Principal Sources, Calendar Years, 1995-2007
42
EU-15: Imports of Fresh Sweet Cherries, 2006-2008, Market Share and Average Price for Leading Suppliers
43
United States: Imports of Fresh Sweet Cherries, by Source, 2002-2008 44
United States: Exports of Fresh Sweet Cherries, by Destination, 2002-2008 45
Spain and Turkey: Exports of Fresh Sweet Cherries, by Destination, 2006-08 46
Southern Hemisphere: Exports of Fresh Sweet Cherries, Selected Years, 1993-2007
47
Major Producing Countries: Supply and Disappearance of Sweet Cherries, Selected Three-year Periods, 1985-2007 51-53 Minor
Producing Countries Affiliated with the EU: Per Capita Disappearance
Of Fresh Sweet Cherries, 1993-95 and 2006-08
57
Other Minor Producing Countries: Per Capita Disappearance of Fresh
Sweet Cherries, 1993-95 and 2005-07
58
Non-producing Countries: Per Capita Disappearance of Fresh
Sweet Cherries, 1993-95 and 2005-07
59
United States: Monthly Average Retail Prices of Fresh Sweet Cherries, 2008 and 2009
60
New York: Wholesale Prices of Fresh Sweet Cherries, 2009 65, 66
New Covent Garden, London: Wholesale Prices of Fresh Sweet Cherries, 2009 67
Paris: Wholesale Prices of Fresh Sweet Cherries, 2009 68
Washington State: FOB Shipping Point Prices of Conventional Fresh Sweet Cherries, by Season and Variety, 2002-08
70
Top Ten Fresh Sweet Cherry Importers: Average Import Price, 2002-2007 75
Top Ten Fresh Sweet Cherry Exporters: Average Export Price, 2002-2007 76
United States: Snapshot of Uses of Sweet Cherries, Selected
Periods, 1992-2008
83
United States: Trade in Processed Sweet Cherry Products, 1995-2008 85
EU-15: Trade in Selected Processed Sweet Cherry Products, 1998-2008 86
Major Producing Countries of Sweet Cherries: Comparative
Performance Measures, 2009
89
Charts
World: Sweet Cherry Area Harvested, 1987-2007 14
World: Sweet Cherry Production, 1987-2007 17
World: Sweet Cherry Production, by Region, 1997-99 and 2007 19
World: Average Sweet Cherry Yields, 1996-2007 23
World: Fresh Sweet Cherry Exports, 1987-2007 35
World: Per Capita Availability of Sweet Cherries, 1985-2007 49
United States: Disappearance and Fresh Consumption of Sweet
Cherries, 1987-2007
55
United States: Number of Fresh Sweet Cherry Advertisements, Weekly, 2008 and 2009 Seasons
61
United States: Advertised Prices of Fresh Sweet Cherries, Weekly,
2008 and 2009 Seasons
62
France: Annual Average Retail and Grower Prices of Fresh Sweet Cherries, 1997-2009
63
France: Share of Retail Prices of Sweet Cherries Allocated to Marketing Margins and Returned to Growers, 1997-2009
64
Japan: Wholesale Prices of Fresh Cherries, by Month, Domestic and
Imported, 2008 and 2009
69
Washington State: FOB and Grower Prices of Fresh Sweet Cherries and FOB-Grower Margins, 2004-2009
71
United States: Annual Average Grower Prices of Sweet Cherries, Current and Deflated, 1985-2008
72
Europe: Grower Prices of Sweet Cherries in Selected Countries, 1997-2008 73
Germany: Average Monthly Import Prices of Fresh Sweet Cherries from Spain and Turkey, 2007-2009
77
United Kingdom: Average Monthly Import Prices of Fresh Sweet Cherries from Spain and Turkey, 2007-2009
77
Germany and the United Kingdom: Average Import Prices of Fresh Sweet Cherries from Chile, 2006-2009
78

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Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA

Tel: 509-332-1754
Fax: 509-334-5209

The World Apple Report Celebrates its Fifteenth Anniversary in 2009!

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209