|
World
Sweet Cherry Review
2009 Edition Table of Contents |
|
| Foreword | 2 |
| Table of Contents | 3 |
| Tables | 5 |
| Charts | 7 |
| Marketing in the New Era | 8 |
| I. Production of Sweet Cherries | 14 |
| World Sweet Cherry Area Still Rising | 14 |
| World Sweet Cherry Production Flirts with 2 Million Mark | 17 |
| Importance of Sweet Cherries in Fruit Scene | 19 |
| Leading Countries in Sweet Cherry Production | 20 |
| II. Future Production of Sweet Cherries | 22 |
| Is Over-production Inevitable? | 22 |
|
25 |
|
25 |
|
26 |
|
26 |
|
26 |
| Recent Expansion in Syria | 26 |
Spain in Uphill Battle |
27 |
The Ukraine Seeks to Recapture Past |
27 |
Volatile Romania |
27 |
Greece Shows Improvement |
27 |
Chile Rides Favorable Wave |
27 |
| Uzbekistan Stakes its Claim | 28 |
| France Still Under Pressure | 28 |
| Niche Industry in Germany | 28 |
| High Performing Austria | 28 |
| Lebanon Attempts Rebound | 29 |
| Serbia Seeks Normality | 29 |
| China Limits to Growth | 29 |
| Poland Rides the Roller Coaster | 29 |
| Bulgaria Slowly Adjusts to Free Markets | 29 |
| Japan Reaches Plateau | 30 |
| Portugal Shows Promise | 30 |
| Switzerland Fights Attrition | 30 |
| Other Countries Pursue Sweet Cherry Bonanza | 30 |
| Forecast of Future World Sweet Cherry Production | 31 |
| Trends in Sweet Cherry Varieties | 33 |
| III. Trade in Fresh Sweet Cherries | 35 |
| Sweet Cherry Trade Expansion Slows in 2007 | 35 |
| Changes in Import Destinations | 36 |
| Recent Setbacks for Some Major Exporters | 39 |
| Tracking the Major Contributors to Trade in Fresh Sweet Cherries | 41 |
| Performance of Major Fresh Sweet Cherry Exporters | 44 |
| Off-season Supplies Continue Meteoric Rise | 46 |
| The China Factor | 48 |
| IV. Consumption of Fresh Sweet Cherries | 49 |
| Flat Per Capita Availability of Sweet Cherries | 49 |
| United States Fresh Consumption versus Disappearance | 55 |
| Weaker Per Capita Disappearance in Other Producing Countries | 56 |
| Expanding Fresh Sweet Cherry Sales Geographically | 59 |
| V. Prices and Marketing Margins | 60 |
| Consumer Role Never More Vital | 60 |
| Wholesale Market Prices in Different Countries | 64 |
| Which Are the Favored Varieties? | 69 |
| High Prices in United States in 2008 Made Growers Complacent | 72 |
| European Grower Prices Less Buoyant | 73 |
| Influence of Trade on Sweet Cherry Prices | 74 |
| Seasonal Competition Effects | 76 |
| Has Recession Altered Demand for Fresh Sweet Cherries? | 79 |
| VI. Processing of Sweet Cherries | 81 |
| New Opportunities for Processing? | 81 |
| Sweet Cherry Processing Around the World | 82 |
| Sweet Cherry Processing in the United States | 83 |
| Trade in Processed Sweet Cherry Products | 84 |
| VII. Critical Issues for the Future | 88 |
| Competitiveness Becomes More Crucial | 88 |
| Other Factors Affecting Competitiveness | 92 |
| Role of New Technology in Productivity | 93 |
| Need for Greater Market Segmentation | 95 |
| Being a Responsible Corporate Citizen | 96 |
| Country Index | 98 |
| Tables | |
| World: Sweet Cherry Area Harvested, 1985-2007 | 15 |
| Selected Major Producing Countries: Sweet Cherry Area Harvested, 1985-2007 | 16 |
| Selected Minor Producing Countries: Sweet Cherry Area Harvested, 1985-2007 | 16 |
| World: Sweet Cherry Production, by Region, Selected Years, 1985-2007 | 18 |
| Top Twenty
Sweet Cherry Producing Countries, 1994-2008, Selected Periods, by Rank
in 2007 |
20 |
| World:
Concentration of Sweet Cherry Production, Selected Periods, 1994-2007 |
21 |
| Major
Sweet Cherry Producing Countries: Average Yields, Selected Periods, 1985-2007
|
24 |
| World: Sweet Cherry Production Forecast 2015, Compared to Actual 2005-07 | 31 |
| World: Fresh Sweet Cherry Imports, by Region, 1985-2007 | 36 |
| Top Ten Fresh Sweet Cherry Importers, 2007 | 37 |
| Top Ten Fresh Sweet Cherry Exporters, 2007 | 39 |
| Major Exporters: Trends in Fresh Sweet Cherry Exports, 1995-2007 | 41 |
| EU-15:
Imports of Fresh Sweet Cherries from Principal Sources, Calendar Years,
1995-2007 |
42 |
| EU-15:
Imports of Fresh Sweet Cherries, 2006-2008, Market Share and Average Price
for Leading Suppliers |
43 |
| United States: Imports of Fresh Sweet Cherries, by Source, 2002-2008 | 44 |
| United States: Exports of Fresh Sweet Cherries, by Destination, 2002-2008 | 45 |
| Spain and Turkey: Exports of Fresh Sweet Cherries, by Destination, 2006-08 | 46 |
| Southern
Hemisphere: Exports of Fresh Sweet Cherries, Selected Years, 1993-2007
|
47 |
| Major Producing Countries: Supply and Disappearance of Sweet Cherries, Selected Three-year Periods, 1985-2007 | 51-53 Minor |
| Producing
Countries Affiliated with the EU: Per Capita Disappearance Of Fresh Sweet Cherries, 1993-95 and 2006-08 |
57 |
| Other
Minor Producing Countries: Per Capita Disappearance of Fresh Sweet Cherries, 1993-95 and 2005-07 |
58 |
| Non-producing
Countries: Per Capita Disappearance of Fresh Sweet Cherries, 1993-95 and 2005-07 |
59 |
| United
States: Monthly Average Retail Prices of Fresh Sweet Cherries, 2008 and
2009 |
60 |
| New York: Wholesale Prices of Fresh Sweet Cherries, 2009 | 65, 66 |
| New Covent Garden, London: Wholesale Prices of Fresh Sweet Cherries, 2009 | 67 |
| Paris: Wholesale Prices of Fresh Sweet Cherries, 2009 | 68 |
| Washington
State: FOB Shipping Point Prices of Conventional Fresh Sweet Cherries,
by Season and Variety, 2002-08 |
70 |
| Top Ten Fresh Sweet Cherry Importers: Average Import Price, 2002-2007 | 75 |
| Top Ten Fresh Sweet Cherry Exporters: Average Export Price, 2002-2007 | 76 |
| United
States: Snapshot of Uses of Sweet Cherries, Selected Periods, 1992-2008 |
83 |
| United States: Trade in Processed Sweet Cherry Products, 1995-2008 | 85 |
| EU-15: Trade in Selected Processed Sweet Cherry Products, 1998-2008 | 86 |
| Major
Producing Countries of Sweet Cherries: Comparative Performance Measures, 2009 |
89 |
| Charts | |
| World: Sweet Cherry Area Harvested, 1987-2007 | 14 |
| World: Sweet Cherry Production, 1987-2007 | 17 |
| World: Sweet Cherry Production, by Region, 1997-99 and 2007 | 19 |
| World: Average Sweet Cherry Yields, 1996-2007 | 23 |
| World: Fresh Sweet Cherry Exports, 1987-2007 | 35 |
| World: Per Capita Availability of Sweet Cherries, 1985-2007 | 49 |
| United
States: Disappearance and Fresh Consumption of Sweet Cherries, 1987-2007 |
55 |
| United
States: Number of Fresh Sweet Cherry Advertisements, Weekly, 2008 and
2009 Seasons |
61 |
| United
States: Advertised Prices of Fresh Sweet Cherries, Weekly, 2008 and 2009 Seasons |
62 |
| France:
Annual Average Retail and Grower Prices of Fresh Sweet Cherries, 1997-2009
|
63 |
| France:
Share of Retail Prices of Sweet Cherries Allocated to Marketing Margins
and Returned to Growers, 1997-2009 |
64 |
| Japan:
Wholesale Prices of Fresh Cherries, by Month, Domestic and Imported, 2008 and 2009 |
69 |
| Washington
State: FOB and Grower Prices of Fresh Sweet Cherries and FOB-Grower Margins,
2004-2009 |
71 |
| United
States: Annual Average Grower Prices of Sweet Cherries, Current and Deflated,
1985-2008 |
72 |
| Europe: Grower Prices of Sweet Cherries in Selected Countries, 1997-2008 | 73 |
| Germany:
Average Monthly Import Prices of Fresh Sweet Cherries from Spain and Turkey,
2007-2009 |
77 |
| United
Kingdom: Average Monthly Import Prices of Fresh Sweet Cherries from Spain
and Turkey, 2007-2009 |
77 |
| Germany
and the United Kingdom: Average Import Prices of Fresh Sweet Cherries
from Chile, 2006-2009 |
78 |
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Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com
Tel: 509-332-1754
Fax: 509-334-5209