Belrose, Inc.

Foreword	2
Table of Contents	3
Tables	5
Charts	7
Faint Heart Never Won Fair Lady	9
I. Production of Sweet Cherries	13
Sweet Cherry Area Still Rising	13
Sweet Cherry Production Tops 2 million metric tons in 2006	16
The Relative Importance of the Sweet Cherry	18
Leading Countries in Sweet Cherry Production	19
II. Future Production of Sweet Cherries	22
Today's Decisions, Tomorrow's Headaches	22
Turkey Powers Ahead	25
Steady Advance in United States	25
Iran to Remain Major Player	25
Italy Grinds out Growth	25
Sharp Advance in Russian Federation	26
Shakeout in Romania	26
Area Still Falling in Ukraine	26
Expansion Slows in Spain	26
France Fights Attrition	27
Obstacles to Growth in Syria	27
Uzbekistan Emerges from the Shadows	27
Structural Problems in Greece	27
Chile Bides its Time	27
Poland Trod Separate Path	28
Revised View in Germany	28
Uncertainty in Lebanon	28
Stable Industry in Austria	28
Indomitable Serbia-Montenegro	28
Slow and Steady in Japan	29
Bulgaria Awaits Recovery	29
China Seeks to Make its Mark	29
Expansion in Portugal	29
Switzerland Past its Peak	30
Other Countries Enter the Chase	30
Forecasts of Future World Sweet Cherry Production	30
Trends in Sweet Cherry Varieties	33
III. Trade in Fresh Sweet Cherries	36
Sweet Cherry Trade Extends Expansion Streak	36
Widespread Import Growth, by Region	37
Global Trade Flows in Fresh Sweet Cherries	42
Competition Intensifies in the European Union	45
Losing Track of United States Trade	48
Looming Showdown Between Spain and Turkey	49
Rising Level of Off-season Sales	50
The China Puzzle	52
IV. Consumption of Fresh Sweet Cherries	53
Per Capita Consumption Generally Rising	53
United States: Close Links Between Disappearance and Consumption	58
Per Capita Disappearance Mixed in Other Countries	60
V. Prices and Marketing Margins	63
Retail Demand Sets Market Tone	63
Wholesale Market Prices in Different Countries	65
How Prices are Reflected at FOB Shipping Point	70
Setback in United States Sweet Cherry Prices in 2006	72
Little Trend in European Grower Prices	73
Effects of Foreign Trade on Prices	74
Measuring Demand for Fresh Sweet Cherries	78
VI. Processing of Sweet Cherries	81
Importance of the Processing Option	81
Sweet Cherry Processing in the United States	82
Trade in Processed Sweet Cherry Products	84
VII. Critical Issues for the Future	88
Competitiveness Will Determine Future Success	88
Other Factors Influencing Competitiveness	91
Labor, the Great Separator	92
Orchard Productivity Crucial	93
Serving New Retail Masters	95
Country Index	97
Tables
World: Sweet Cherry Area Harvested, by Region, 1985-2006	14
Selected Major Producing Countries: Sweet Cherry Area Harvested, 1985-2006	15
Selected Minor Producing Countries: Sweet Cherry Area Harvested, 1985-2006	15
World: Sweet Cherry Production, by Region, 1985-2006	17
Top Twenty Sweet Cherry Producing Countries, 2006, and Production in Selected Periods	20
World: Concentration of Sweet Cherry Production, Selected Years	21
Major Sweet Cherry Producing Countries: Average Yields, 1985-2005 and 2006	24
World: Sweet Cherry Production Forecast 2015, versus Actual 2004-2006	31
Washington State: Sweet Cherry Area, by Variety, Selected Years	34
World: Fresh Sweet Cherry Imports, by Region	37
Top Ten Fresh Sweet Cherry Importers, 2005	38
Top Ten Fresh Sweet Cherry Exporters, 2005	40
World: Sweet Cherry Trade in 2005. Trade Flows, by Region	43
World: Sweet Cherry Trade in 2005. Distribution of Supplies	44
World: Sweet Cherry Trade in 2005. Market Share of Major Suppliers	45
EU-15: Imports of Fresh Sweet Cherries from Principal Sources, Calendar Years, 1999 to 2006	46
EU-15: Imports of Fresh Sweet Cherries, 2004-2006	47
United States: Fresh Sweet Cherry Imports, by Source, 2001-06	48
Spain and Turkey: Fresh Sweet Cherry Exports, by Destination, 2004-06	49
Southern Hemisphere: Exports of Fresh Sweet Cherries, 1991-93, 1996-98, 2002-04 and 2005	50
Chile: Fresh Sweet Cherry Exports, by Region, 2000-01 to 2005-06	51
Major Producing Countries: Supply and Disappearance of Sweet Cherries, 1985-87, 1993-95 and 2003-05	54
Minor Producing Countries: Per Capita Disappearance of Fresh Sweet Cherries	60
Non-Producing Countries: Per Capita Disappearance of Fresh Sweet Cherries	62
New York: Wholesale Prices of Fresh Sweet Cherries, 2007	66
New Covent Garden, London: Wholesale Prices of Fresh Sweet Cherries, 2007	68
Paris: Wholesale Prices of Fresh Sweet Cherries, 2007	68
Washington State: FOB Shipping Point Prices of Conventional Fresh Sweet Cherries, by Season and Variety, 2001-07	70
Top Ten Fresh Sweet Cherry Importers: Average Import Values, 1998-2005	74
Top Ten Fresh Sweet Cherry Exporters: Average Export Values, 1998-2005	75
United States: Price and Income Flexibilities for Fresh Sweet Cherries, 1980-2006	79
United States: Snapshot of Uses of Sweet Cherries, Selected Periods, 1989-2006	83
United States: Trade in Processed Sweet Cherry Products, 1995-2006	85
EU-15: Trade in Processed Sweet Cherry Products, 1998-2006	86
Major Producing Countries of Sweet Cherries: Comparative Performance Measures, 2007	89
Major Producing Countries: Trends in Average Yields per Hectare Harvested, 1985-87, 1994-96 and 2004-06	94
Charts
World: Sweet Cherry Area Harvested, 1985-2006	13
World: Sweet Cherry Production Total, 1985-2006	16
World: Sweet Cherry Production, by Region, 1985-2006	18
World: Average Sweet Cherry Yields, 1996-2006	23
World: Fresh Sweet Cherry Exports, 1985-2005	36
Top Three Exporters of Fresh Sweet Cherries, 1990-2005	41
Second Three Exporters of Fresh Sweet Cherries, 1990-2005	42
United States: Per Capita Consumption and Per Capita Disappearance of Sweet Cherries, 1985-2005	59
France: Annual Average Retail and Grower Prices of Fresh Sweet Cherries, 1993-2006	63
France: Share of the Retail Prices of Sweet Cherries Going to Growers And Marketing Margins, 1993-2006	64
Japan: Wholesale Prices of Cherries, 2004-06	69
Washington State: FOB and Grower Prices of Fresh Sweet Cherries and FOB-Grower Margins, 2004-07	71
United States: Annual Average Grower Prices of Sweet Cherries, Current and Deflated, 1985-2006	72
Europe, Selected Countries: Grower Prices of Sweet Cherries, 1990-2006	73
Comparison of Average Import Prices from the United States to Japan and Canada and Average Import Prices of Fresh Sweet Cherries in Japan and Canada, 1995-2005	76
Comparison of Average Import Prices of Fresh Sweet Cherries in Germany and the United Kingdom from Spain and Turkey, 1998-2006	77

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Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA

Tel: 509-332-1754
Fax: 509-334-5209

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209

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