World Apple Review Table of Contents 2009

World Apple Review
2009 Edition
Table of Contents

Forward	2
Table of Contents	3
Tables	6
Charts	7
The Distressed Consumer	8
I. Production of Apples	15
Modest Reversal in Apple Area Underway	15
Average Productivity Rising	17
Production Moving Inexorably Upward	18
Regional Shifts in Production	19
Pressure Mounting from Competing Fruits	21
How Imports Are Changing Fruit Choices	24
Competing Snack Foods	26
Temporary Shift in Rankings of Major Producing Countries	29
Common Trends in Key Apple Producing Countries	31
Developments in Specific Apple Producing Countries	37
Eventful Period for China	37
Restructuring Pays Off in the United States	38
Unease in the European Union	39
Italy Stands Firm	40
France Tries to Reverse Course	41
Influential Germany	42
Poland Battles Volatility	42
Mysterious Iran	43
Uncertain Future in Turkey	43
Promising Russia	44
India Joins Giants	45
Argentina Faces More Adversity	46
Chile Courts Export Markets	46
Brazil Leans on Domestic Sales	47
South Africa Adjusts to Change	47
New Zealand Relies on Science	48
Australia Faces Internal and External Challenges	50
Japan Fights Slow Attrition	50
Spain Invests in Restructuring	51
Austria Goes Green	51
Belgium and the Netherlands Count on Innovation	52
Greece on Down Slope	52
Revival in the United Kingdom	53
Canada Redirects	53
Uneasy Relations for Mexico	54
Economic Forces for Rationalization in Other Europe	54
Modest Expectations for Other Latin America	55
Great Diversity of Asia	56
Cumulative Importance of Other Producing Countries	56
II. Future Apple Production Trends	57
The Future of World Apple Supplies	57
Chasing Profits through Choice of Varieties	61
Prospective Trends in Varieties	64
Other New Varieties Set to Challenge	68
China's Heavy Shadow	69
Familiarity Versus Novelty	69
III. Trade in Fresh Apples	70
Apple Trade Growth Slows	70
Favorable Conditions for Trade Changing	71
Few Leading Fresh Apple Exporting Countries	76
Leading Fresh Apple Importing Countries Stable	77
Trade Flows in Calendar Year 2007	78
Major Differences in Targeted Markets	80
Share of Markets for Major Supplying Regions	81
Challenging Trade Scenario Ahead	84
IV. Consumption of Fresh Apples	85
Per Capita Availability of Apples Rebounds	85
Critical Importance of Domestic Consumption	86
Consumption Trends in Non-Producing Countries	91
Related Produce Consumption Trends	93
What Can Apples Do?	95
Can Per Capita Consumption of Fresh Apples be Increased?	99
V. Prices and Marketing Margins	101
Back on the Price Roller-Coaster	101
How Price Trends Are Transmitted from Consumer to Grower	104
Wholesale Price Trends	105
Growers Enjoy Better Prices	107
How Marketing Margins Adjust to Changing Retail Prices	108
Mixed Influence of Processing Sector on Apple Prices	111
Influence of Other Fruits on Apple Prices	113
Influence of Trade on Apple Prices	114
Exchange Rates Contribute to Distorted Price Signals	116
Demand for Fresh Apples, Past and Future	118
VI. The Processed Apple Sector	119
Uptrend in Apple Processing	119
Leading Apple Processing Countries	120
Concentrated Apple Juice Still Dominant	121
CAJ Price Roller-Coaster	123
World Trade in CAJ Slows	124
CAJ Trade Flows Difficult to Measure	125
Future Prospects for the Processing Apple Sector	129
VII. Critical Issues Facing the Apple Industry	130
Productivity Even More Vital in Tough Times	130
International Competitiveness Rankings	132
Value Conundrum for Produce	134
Chasing Organic Gold	135
Last Thoughts. What Should You Believe?	136
Country Index
Tables
World: Apple Production, by Region, Selected Years (1,000 metric tons)	19
World: Apple Production, by Region, Selected Years (Percent)	20
World: Production of Major Fruits, Selected Years	22
EU-15: Imports of Selected Fruits, 1998-2008	24
United States: Imports of Selected Fruits, 1998-2008	25
United States: Value of Shipments of Selected Snack Foods, 2002-06	26
Top Apple Producing Countries, 2007: Volume of Production, Selected Years, 1990-2008	29
World Apple Production Trends and Forecasts: Actual 2005, Preliminary 2008 and Forecast 2010 and 2015.	59
Major Apple Producing Countries, excluding China: Variety Trends, Actual 2005, Preliminary 2008 and Forecast 2015	65
Production of Major Apple Varieties in 35 Countries, excluding China	67
Top Ten Fresh Apple Exporters, 2004-2008	76
Top Ten Fresh Apple Importers, 2004-2008	78
Major Regional Trade Flows of Fresh Apples, Calendar Year, 2007	79
Distribution of Fresh Apple Supplies, by Major Markets, Calendar Year, 2007	81
Market Share of Major Fresh Apple Suppliers in Each Region, Calendar Year, 2007	82
Major Fresh Apple Importing Countries: Key Suppliers, Marketing Year, 2007-08	83
Europe: Estimated Per Capita Consumption of Fresh Apples, Selected Countries, 1991-2008	88
Other Major Producing Countries: Estimated Per Capita Consumption of Fresh Apples, Selected Countries, 1991-2008	90
Non-Producing Countries: Estimated Per Capita Consumption of Fresh Apples, 1990-2006 92	92
Selected Developed Countries: Per Capita Consumption of Fresh Produce, Selected Years, 1990-2007	94
United States: Per Capita Consumption of Fresh Fruit, 1980-2007	96
United Kingdom: Per Capita Consumption of Fresh Fruit, 1990-2007	96
Japan: Per Capita Consumption of Fresh Fruit, 1990-2007	97
United States: Quantities of Apples in Major Alternative Uses, Selected Years, 1991-2007	111
United States: Prices of Apples in Major Alternative Uses, Selected Years, 1991-2007	112
France, Japan and the United States: Retail Prices of Fresh Apples and Competing Fruits, 1998-2008	113
EU-27: Average Apple Export Prices of Major EU Exporters, 2004-2008	115
EU-27: Average Apple Import Prices of Major Exporters, 2004-2008	116
World: Apples for Processing, by Regions, Selected Periods, 1994-2009	120
Top Ten Apple Processing Countries, Selected Periods, 1994-2009	120
World: Production of All Apples, Apples for Processing, Apples for CAJ and CAJ Produced, by Region, 2008-09	121
Top Ten CAJ Exporting Countries, 2005-06 to 2008-09	125
EU-15: Quantity and Average Price of CAJ Imports, 2006-08	126
United States: Imports of CAJ, Calendar Years, 1995-2008	127
China: Exports of CAJ, by Volume, 2000-2008	128
Major Processing Countries: Apple Processing Trends, Actual 2000, Preliminary 2008 And Forecast 2015	129
Comparative Performance Measures, 2009	130
Major Apple Producing Countries: Comparative Performance Measures of Production Efficiency, 2009	131
Major Apple Producing Countries: Competitiveness Rankings, 2009	132
Charts
China and Rest of World: Trends in Area of Apples Harvested, 1990-2008	15
China and Rest of World: Trends in Average Yields of Apples, 1995-2008	17
China and Rest of World: Trends in Apple Production, 1995-2008	18
Slices of the 2007 World Fruit Pie (Percent)	23
European Union: Apple Production, by Major Categories of Varieties, 1997-2008	62
United States: Apple Production, by Major Categories of Varieties, 1997-2008	63
World: Exports of Fresh Apples, Marketing Years, 1993-94 to 2007-08	70
World: Per Capita Supplies of Apples, 1990-2008	85
Japan: Annual Household Expenditures on Fresh Apples, 1989-2008	98
United States: Average Monthly Retail Prices of Fresh Red Delicious Apples, 2005-2009	102
France: Average Monthly Retail Prices of Fresh Apples, 2005-2009	103
United States: Fruit Price Indexes at Consumer, Wholesale and Producer Levels, 1995-2008	104
United States: Producer Price Indexes, Red Delicious and Golden Delicious Apples, 2000-08	105
United States: Producer Price Indexes, Granny Smith, McIntosh and Rome Apples, 2000-08	106
United States: Grower Selling Prices of All Apples, Actual and Deflated, 1990-2008	107
United States: Red Delicious, Retail Prices and Marketing Margins, Sep 2006 to Jan 2009	108
France: Marketing Margins for Fresh Apples, 2001-08	109
Japan: Marketing Margins for Fresh Apples, 1995-2008	110
Selected Apple Exporters: How Exchange Rate Changes Boosted or Reduced Producer Prices, 1996-2001 and 2001-2006	117
Selected Countries: Trends in Production of CAJ, 2000-2009	122
United States: Average Monthly Prices of Imported CAJ, Sep 2007 to Feb 2009	123
World: Exports of CAJ, 2000-01 to 2008-09	124

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