World Apple Review Table of Contents 2008

World Apple Review
2008 Edition
Table of Contents

Forward	2
Table of Contents	3
Tables	6
Charts	8
Unwelcome House Guests	9
I. Production of Apples	15
Bearing Area at a Turning Point	15
World Apple Production Plateaus for now	17
Regional Shifts in Apple Production	19
Pressure from Competing Fruits	21
Manufactured Snacks on the Defensive	25
Major Producing Countries Jostle for Position	28
Trends in Key Apple Producing Countries	30
China Makes Giant Strides	36
United States Industry Consolidates	37
Uncertainty Continues in European Union	37
Poland Battles Weather and Renewal	38
Italy Maintains its Place	39
France Retrenches	40
Pivotal Role of Germany	40
Industry near Peak in Turkey?	41
Political Uncertainties Dog Iran	41
Russian Federation Unleashed	42
India Sees Opportunities in Apples	42
Japan in Holding Pattern	43
Cry for Argentina	44
Australia Waits for the Ax	44
Brazil Focuses on Exports	45
Chile: Copper Holds the Key	45
New Zealand New Initiatives	46
South Africa Faces New Challenges	47
Spain Marks Time	48
Austria Focuses on its Advantages	48
Adjustments in Belgium and the Netherlands	49
Static Picture in Greece	49
Canada Continues to Restructure	49
Mexico Maintains Production Levels	50
Other Europe Seeking Unique Varieties	51
Other Latin America Dealing with Economic Uncertainties	51
Struggles in Other Asia	52
Other Producing Countries Can Make a Difference	52
II. Future Apple Production Trends	53
Role of Long-term Forecasts of World Apple Supplies	53
Apple Variety Trends	57
Prospective Trends in Varieties	60
Emerging New Stars	64
The China Factor	64
Playing the Variety Game	64
III. Trade in Fresh Apples	66
Fresh Apple Trade Still Rising	66
Forces Affecting Apple Trade Trends	67
Identifying the Leaders in Fresh Apple Exporting	71
Stability Among Top Fresh Apple Importing Countries	72
Trade Flows in 2006-07	74
Distribution of Supplies, by Major Markets	76
Market Penetration by Major Suppliers	77
Future Trade Prospects	79
IV. Consumption of Fresh Apples	80
Per Capita Availability of Apples Declines	80
Per Capita Fresh Consumption in Major Producing Countries	81
Consumption Trends in Non-producing Countries	85
Related Produce Consumption Trends	86
How Apples Compete in the Fruit Space	88
Prospects for Increased Per Capita Consumption of Fresh Apples	91
V. Prices and Marketing Margins	94
Strong Prices Encourage Producers	94
Different Variety Price Trends at Wholesale	97
Grower Prices Reflect Current Upsurge	100
Marketing Margins Remain Rigid	101
Influence of the Processing Sector on Apple Prices	104
Influence of Other Fruits on Apple Prices	107
Influence of Trade on Fruit Prices	108
Distorting Effects of Exchange Rate Changes	111
Implications for Demand	112
VI. The Processed Apple Sector	113
China Leads Expansion in Apple Processing	113
Leading Apple Processing Countries	114
Production of Concentrated Apple Juice (CAJ) Slows Temporarily	115
Strong Upward Trend in World CAJ Trade	118
Critical CAJ Trade Flows	119
Future Prospects for the Processing Apple Sector	124
VII. Critical Issues Facing the Apple Industry	125
Productivity Increases Still Crucial	125
Regulatory Zoo	131
Preparing for Sustainability	133
New Economic Order	136
Country Index	137
Tables
World: Apple Production, by Region, Selected Years (1,000 metric tons)	19
World: Apple Production, by Region, Selected Years (Percent of Total)	20
World: Production of Selected Fruits, Selected Years	21
EU-15: Imports of Selected Fruits, 1996-2007	23
United States: Imports of Selected Fruits, 1996-2007	24
Top Apple Producing Countries, 2006: Volume of Apple Production, Selected Years, 1990-2007	28
World Apple Production Trends and Forecasts, Actual 2000, Preliminary 2007 and Forecast 2010 and 2015	55
Major Apple Producing Countries, excluding China: Variety Trends, Actual 2000, Preliminary 2007 and Forecast 2010 and 2015	61
Production of Major Apple Varieties in 35 Countries: Preliminary 2007 and Forecast 2010 and 2015	63
Top Ten Fresh Apple Exporters, 2004-2007	72
Top Ten Fresh Apple Importers, 2004-2007	73
Major Regional Trade Flows of Fresh Apples, Marketing Year, 2006-07	74
Distribution of Fresh Apple Supplies, by Major Markets, Marketing Year, 2006-07	76
Market Share of Major Fresh Apple Suppliers in Each Region, Marketing Year, 2006-07	77
Major Fresh Apple Importing Countries: Key Suppliers, Marketing Year, 2006-07	78
Europe: Estimated Per Capita Consumption of Fresh Apples	82
Other Major Producing Countries: Estimated Per Capita Consumption of Fresh Apples	24
Selected Developed Countries: Per Capita Consumption of Fresh Produce, Selected Years, 1990-2006	87
United States: Per Capita Consumption of Fresh Fruit, 1980-2006	88
United Kingdom: Per Capita Consumption of Fresh Fruit, 1990-2006	89
Japan: Per Capita Consumption of Fresh Fruit, 1980-2007	90
United States: Quantities of Apples in Major Alternative Uses, 1991-2006	105
United States: Prices of Apples in Major Alternative Uses, 1991-2006	106
France, Japan and the United States: Retail Prices of Fresh Apples and Competing Fruits, 1997-2007	107
EU-27: Average Export Prices of Major Exporters, 2004-2007	109
EU-27: Average Import Prices of Major Suppliers, 2004-2007	110
World: Apples for Processing, by Region, Selected Periods, 1994-2008	113
Top Ten Apple Processing Countries, Selected Periods, 1994-2008	114
World: Production of All Apples, Apples for Processing, Apples for CAJ, and CAJ Production, by Region, 2007-08	116
Top Ten CAJ Exporting Countries, 2004-05 to 2007-08	119
EU-15: Quantity and Average Prices of CAJ Imports, 2005-2007	120
Germany: Quantity and Average Prices of CAJ Imports, 2005-2007	121
United States: Imports of CAJ, Not Frozen, Calendar Years, 1995-2007	122
China: Exports of CAJ, by Volume, 2000 to 2006	123
Major Processing Countries: Apple Processing Trends, Actual 2000, Preliminary 2007 and Forecast 2010 and 2015	124
Comparative Performance Measures, 2008	125
Major Apple Producing Countries: Comparative Performance Measures of Production Efficiency, 2008	127
Major Apple Producers: Competitive Rankings, 2008	128
Preparedness to Compete in 2008	130
Charts
China and Rest of World: Trends in Area Harvested of Apples, 1990-2006	15
China and Rest of World: Trends in Apple Production, 1995-2007	17
China and Rest of World: Trends in Average Yields, 1995-2007	18
Slices of the 2006 World Fruit Pie	22
EU-15: Apple Production, by Major Categories of Varieties, 1997-2007	58
United States: Apple Production, by Major Categories of Varieties, 1997-2007	59
World: Exports of Fresh Apples, Marketing Years, 1993-94 to 2006-07	60
World: Per Capita Supplies of Apples, 1990-2007	80
Japan: Annual Household Expenditure on Fresh Apples, 1989-2007	91
United States: Index of Retail Prices of All Fresh Apples, Actual and Deflated, 1990-2007	95
United States: Average Monthly Retail Prices of Fresh Red Delicious Apples, 2005-2008	96
France: Average Monthly Prices of Fresh Apples, 2005-2008	97
United States: Producer Price Indexes, Red Delicious and Golden Delicious Apples, 1991-2007	98
United States: Producer Price Indexes, Granny Smith, McIntosh and Rome Apples, 1991-2007	99
United States: Grower Selling Prices of All Apples, Actual and Deflated, 1990-2007 Seasons	100
United States: Marketing Margins for Fresh Apples, 1989-2006	101
France: Marketing Margins for Fresh Apples, 1996-2007	102
Japan: Marketing Margins for Fresh Apples, 1989-2007	104
Major Apple Trading Countries: Effects of Exchange Rate Changes Versus the U.S. Dollar, 1998-2003 and 2003-2008	111
Selected Countries: Trends in Production of CAJ, 2000-2008	115
United States: Average Price of Imported CAJ, Calendar Years, 1997-2007	117
World: Exports of CAJ, 2000-01 to 2007-08	118

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