World Apple Report

The World Apple Report is a unique monthly newsletter designed to help executives in every segment of the global apple business cope with the dramatic changes that are taking place in the apple industry and in the global food system. It is edited by Dr. Desmond O'Rourke, president of Belrose, Inc., one of the world's foremost fruit economists. For more details on Dr. O'Rourke, click on Principal. The World Apple Report is the single, most effective source of information and insights on what is happening, why it is happening and what is likely to happen in the future.

The World Apple Report has a remarkable track record of forecasting some of the most critical changes that have affected the global apple industry in the last decade. It was the first major publication to warn of China's growing importance in the apple business. It forecast the worldwide boom in production of newer varieties such as Gala and Fuji, and the gradual erosion of price premiums. It predicted the revolutionary influence of the internet, the increasing importance of intellectual property, and how increased retailer consolidation would force realignment among suppliers and producers. It documented how demographic changes (such as aging populations, smaller households and mobile lifestyles) affect the apple business and highlighted the mounting competition from snack foods and beverages. For more details on these forecasts, click on How to stay years ahead of the competition.

Each issue monitors global apple markets for:
Key monthly price series, demand in major markets, international price trends, exporting countries, key importers, retail trends affecting fruit, challenges from competing fruit, the progress of e-commerce, exchange rate whipsaws, influence of trade agreements, pertinent trade disputes, the fortunes of new varieties, new marketing approaches, national and international policy initiatives, unique statistical information, etc.

Each issue presents original articles on key topics. Some examples:
Megatrends affecting Agriculture. Food safety concerns high. Pivotal markets like Germany, Russia and India. Influence of organic, sustainable and local food movements. How immigration controls affect apple growers worldwide. Potential effects of climate change concerns and policy responses such as Cap and Trade systems. New insights into produce promotions. Why the apple industry needs science. The future of newer varieties. Forecasts of world apple production, processing and trade to 2015. For summaries of recent issues, click on Monthly World Apple Reports.

To subscribe to The World Apple Report click here. An annual subscription (12 monthly issues) costs US $300.00. For information on ordering individual back issues, please email Belrose, Inc. at: belrose@pullman.com