Belrose, Inc.
World Fruit Market Analysis
"Dedicated to Successful Global Apple Marketing"










September 2004, World Apple Report Highlights

Orange Juice Squeeze
The orange juice sector has been struggling with many of the same problems as fresh and processed apples, flat or declining consumption, weak prices, unfavorable dietary trends and battles over promotional methods. The success of the different approaches it uses in overcoming its problems may carry a number of lessons for the apple industry. For example, while many major marketers of orange juice brands are seeking to adapt their product to meet the low-carb critics, the Florida Citrus Commission is tenaciously promoting the healthfulness of traditional orange juice.

WTO Rescues Doha Round
In the last week of July, World Trade Organization (WTO) negotiators worked out a compromise that will allow the current round of free trade talks (dubbed the Doha Round) to continue. A key to progress was an agricultural proposal developed initially by Australia, Brazil, the EU, India and the United States and sold to many other reluctant participants. The compromise was as much the result of fear that without an agreement the whole WTO system would be threatened as of belief that a resolution of the agricultural stalemate is in sight.

The Labeling Dilemma
Almost every week, demand arises from some interest group for additional mandatory information to be included on food labels. This article traces the evolution of the major types of labeling information being promoted. It discusses the inherent conflicts over space, intent, translation, consumer comprehension and information overload. It argues that critical information can be brought to consumers more effectively and selectively by use of new electronic and information technologies.

Special Statistics
Asia: Import Trends, by Region, 1980-2002 (chart).
Top Ten World Grocery Retailers, 1997, 2000 and 2003 (table).

The authoritative guide to the world apple business today.

Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
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The World Apple Report Celebrates its Fifteenth Anniversary in 2009!

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209