Belrose, Inc.
World Fruit Market Analysis
"Dedicated to Successful Global Apple Marketing"










May 2007, World Apple Report Highlights

Organic Cant
This article argues that the organic movement made important contributions to agriculture's relationship with the environment in the 1970s, but that, under the influence of zealots, it has now become a vehicle for manipulation of consumers, and an obstacle to good agricultural science, sound agricultural business practices and sensible food policies. Policymakers, opinion leaders and retailers need to re-examine the realities of organic agriculture and to rethink the implications for society and consumers.

Some Factors in Choosing New Varieties
This article provides a theoretical framework for making choices between alternative new varieties that vary on two criteria, (1) the uniqueness of the features they possess and (2) the level of intellectual property protection they enjoy. Using sample data, the article shows some of the trade-offs in volume of production, price, cost and net income that might occur for different combinations of these features. Before adopting a new variety, producers need to establish where in the continuum that variety may lie.

Wrestling with Bugs
The fall-out from last winter's E-coli outbreak on fresh spinach in the United States continues to be felt. While the exact cause of the outbreak has not been identified, California suppliers of leafy green vegetables have signed on to new protocols that they will follow. A research effort at the University of California, Davis has been given additional public and private resources to solve the mystery of E-coli sources, transmission methods and effective control measures. Finding control measures that are economical and practical in every day farming may be extremely difficult.

Special Statistics

The authoritative guide to the world apple business today.

Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
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The World Apple Report Celebrates its Fifteenth Anniversary in 2009!

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209