splash template

March 2003, World Apple Report Highlights

New Wrinkles in Demand
In the February 2003 issue of the World Apple Report, long-term trends and external shocks that affected demand were discussed. This article discusses many other wrinkles in demand that have occurred because of subtle changes in the tactics of major retailers. Among the practices discussed are the stocking of more varieties, uniform pricing, mixing supplier lots, seeking standards above government grades, contract pricing and category management.

Need to Boost Apple Exports
Special forecasts prepared for the World Apple Report suggest that the major apple producing countries will in the next few years increase their export capacity more rapidly than they increase their fresh apple imports. This suggests a need to boost apple exports to third countries if prices are not to come under further pressure. Steps the apple industry could take to remedy the situation are discussed.

China to Dominate future of CAJ
Special forecasts prepared by the World Apple Report expect the availability of apples for processing to increase between now and 2010. Production and exports of concentrated apple juice (CAJ) will also rise faster than CAJ imports. Supply pressure will come from China, Eastern Europe and the Southern Hemisphere, with China having the fastest growth.

Special Statistics
World Fresh Apple Trade by Selected Producing Countries and Regions, Estimated 2002 and Projected 2005 and 2010 (table)
Major Suppliers of Apples for Processing, 2002 and 2010 (table)
World CAJ Trade by Selected Producing Countries and Regions, Estimated 2002 and Projected 2005 and 2010 (table)
Fruit and Vegetable Imports, Selected Countries, 1996-2001 (table)
China: Fresh Apple Exports, 1998-2002 calendar years (chart)

The authoritative guide to the world apple business today.

Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
E-mail to: belrose@pullman.com
Tel: 509-332-1754
Fax: 509-334-5209