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January 2003, World Apple Report Highlights

Biggest Stories of 2002
Lists the top ten stories impacting the long-term apple business in 2002, and why they were chosen. They were:
1. China's Growing Influence
2. Effects of the War on Terrorism
3. Firms forced to hold 'em or fold 'em
4. The Challenges of Industry Downsizing
5. Industries Scurry to Reorganize
6. Weak Consumption, big worry
7. Controversy over generic promotion
8. Retailers extend their clout
9. Trade liberalization still stalled
10. Organic Movement Faces New Challenge

Production and Variety Trends to 2010
Presents the annual World Apple Report projections of trends in total world apple production to the year 2010 compared to 2002. It also discusses the share represented by major varieties and the international competition to be expected in Fuji, Gala, Braeburn and Pink Lady®. Total production is expected to continue to rise while newer varieties are expected to continue to gain market share.

Mexico Harvests Bitter Fruit
There is widespread unhappiness in Mexican agriculture with the outcome of the first ten years of operation of the North American Free Trade Agreement (NAFTA). This contrasts with the experience in many other Mexican sectors which have flourished under NAFTA. So far, the Mexican government has resisted calls for the agricultural sections of NAFTA to be renegotiated. However, there are likely to be further efforts to modify the impact of free trade on the Mexican rural economy.

Special Statistics
World Apple Production, 2001, 2005 and 2010 (table)
Apple Yields in Mexico, Canada and the U.S., 1993-2001 (chart)
Major Varieties, Share of World Production (table)
Major Fuji Suppliers, 2002, 2005 and 2010 (table)

The authoritative guide to the world apple business today.

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