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December 2003, World Apple Report Highlights

Organic Fruit: Still Searching
Many growers, packers, processors and retailers are confused about the strength and prospects of the organic food sector. This article attempts to set the organic industry in perspective. It argues that if it is to continue to prosper, the organic sector must move from its "field of dreams" phase (Produce it and they (customers) will come) to one of scientific marketing where it can influence its future through sound information, visionary plans and effective implementation.

COOL Law Ignites Produce Fight
The new U.S. law on country of origin labeling (COOL), which is due to come into effect in September 2004, was slipped into the comprehensive farm bill of 2002 at the last moment. Its sponsors included commodities seeking relief from import competition and consumer advocates seeking greater product traceability. Retailers, in general, oppose the law because there is little consumer demand for such labeling and the law would impose added costs and extensive liability. Many are pressing suppliers to indemnify them for mislabeling problems if the law comes into effect. Produce suppliers are divided in their support. Ultimately, if the regulations imposed by the USDA are too onerous, there may be attempts to amend or overturn the law, but either course will be difficult.

WAPA Builds Firm Base
The World Apple and Pear Association (WAPA) was formed in 2001 because it was clear that there were many common global problems that could not be tackled by any single country. Fourteen countries are now members. Each country is entitled to choose two industry representatives to attend WAPA annual meetings. One important omission is China which has no western-style industry organizations. WAPA's initial efforts have focused on expanding global demand. It has funded two major projects on eating quality and nutritional benefits of apples and pears and hopes to communicate the results to the global apple and pear communities. In a shrinking world, WAPA's role is likely to become more important.

Special Statistics
Price Contours by Size, 1998-2001, 2002 and 2003. (table)
U.S.: Exports of Fresh Apples to Hong Kong and China, 1993-2002. (chart)
China: Major Suppliers of Fresh Apples, 1999-2002. (table)

The authoritative guide to the world apple business today.

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