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Marketing Alternatives
For Producers of Apples and Other Fruits

Many producers have become unhappy with revenue and profits received from conventional wholesale and processing channels. They need help in deciding what alternative marketing channels might offer a better future. This publication analyzes major categories of marketing alternatives, such as process-driven (e.g.organic), direct marketing (U-pick, farmers' markets, etc.), media-driven (direct mail, internet) and many others. It provides producers and their agents with a framework for making sound decisions about marketing alternatives. Topics covered include:

Fundamentals underlying every marketing choice.

Preparing to Choose. Top Twelve Considerations.

Determining what level of sales you can achieve.

Creating a unique product offering.

The importance of giving your customers added psychic satisfaction.

Setting prices that make the effort worthwhile.

Developing promotional strategies that fit the product and your budget.

Be prepared for major changes in physical plant and working conditions.

Where to look for help in choosing or implementing marketing alternatives.

Checklists for assessing and comparing marketing alternatives.

PRICE: $US 45.00 per single copy. Ask us about discounts for multiple copies.

To order your copy, click on "Order Now", complete the pop-up order form and email, mail or fax to:

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA

Tel: 509-332-1754
Fax: 509-334-5209