Belrose, Inc.

World Kiwifruit Review
2009 Edition

Solve the Kiwifruit Puzzle

Find the help you need in solving the great challenges now facing the global kiwifruit business. Order a copy of the World Kiwifruit Review - 2009 today. (click on Order Form below). You will get up-to-date information that helps you:

1. Understand the changes that are taking place in production:

• Steadily expanding area and production in leading countries.
• Movement away from dependence on the Hayward cultivar.
• Continuing consolidation at every level of the supply chain.
• Increased use of controlled varieties under intellectual property.
• Expansion of varied forms of international alliances.

2. Understand the changes that are taking place in the market place.

• Continuing shakeout of weaker retailers.
• Expanding retailer demands for assurances and certifications.
• Movement to leaner inventories and fewer SKUs in recession.
• Consumers drastically changing attitudes, trimming upscale expenditures.
• Survival issues trumping social and environmental concerns for many.
• Can brands, trademarks, PGIs, etc., boost demand?

3. Understand future opportunities for trade in fresh kiwifruit.

• Strong links between trade and higher incomes.
• Combating the effects of the economic slowdown on trade.
• Need for increased marketing efforts in non-producing countries.
• More efforts needed to remove official and hidden trade barriers.

4. Understand the new competitive realities.

• Competition from many other fruits and snacks will intensify.
• Major exporters jostling for market influence, more seasonal overlaps.
• Cost efficiencies will become critical throughout the supply chain.
• Value for money will have big appeal for consumers and retailers.
• Importance of low carbon footprints, environment-friendly image.
  

Click on Table of Contents for more details.

About the Publisher
Belrose, Inc. has been publishing unique annual reviews of major fruits for over a decade. For more information on all our publications, visit our web site at www.e-belrose.com/

The authoritative guide to the world kiwifruit business.

To order your copy, click on "Order Now", complete the pop-up order form and email, mail or fax to:

Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
E-mail to: belrose@pullman.com
Tel: 509-332-1754
Fax: 509-334-5209

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209

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