2008 KIWI FRUIT BLURB

World Kiwifruit Review
2008 Edition

Best single source of information on the dynamic world kiwifruit industry!

Dramatic changes continue to envelope the world kiwifruit industry. The 2008 edition of the World Kiwifruit Review examines these changes, and discusses what is being done or might be done to ensure that firms meet their major goal of maintaining profitability.

World production is likely to resume its upward path in 2008 and beyond.
Expanded trade is now more crucial than ever to continued profitability.
Southern Hemisphere must sell two thirds of its exports in Northern markets in six months.
Consumption per capita varies widely in both producing and non-producing countries, but growth is erratic.
Competition from tropic, exotic and specialty fruits and beverages is growing.
Demand is not growing fast enough to compensate for increased supplies.
Expanding supplies from China are not yet a threat, but that could come soon.
Kiwifruit no longer offers just a single cultivar, Hayward.
The introduction of many new cultivars will alter best marketing methods, organizational needs and appeals to consumers.
Retailers are demanding longer commitments from their major suppliers.
Suppliers are requiring firmer supply and quality commitments from their producers.
The industry needs to prepare for a more highly coordinated, international supply chain.
Suppliers will be challenged to deal with global warming, energy depletion, greenhouse gases, etc., in their operations.
There will be an urgent need to add value to kiwifruit products while reducing unit costs.

Click on Table of Contents for more details.

About the Publisher
Belrose, Inc. has been publishing unique annual reviews of major fruits for over a decade. For more information on all our publications, visit our web site at www.e-belrose.com/

The authoritative guide to the world kiwifruit business.

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