world cherry blurb 2009

World Sweet Cherry Review
2009 Edition

The 2009 edition of the World Sweet Cherry Review is being published at a crucial juncture for the sweet cherry industry. It contains a wealth of information needed to understand what happened to sweet cherry markets in 2009 and what might be done to deal with such a situation in the future. How much did surging production in 2009 contribute to quality and price problems? What was the effect of the global recession on sweet cherry markets? Could more advertising have helped? Was 2009 an aberration or a harbinger of seasons to come? Has the era of rising production and rising prices come to an end?

Looking forward, will the world sweet cherry crop (now about 2 million metric tons) reach 3 million metric tons within the next decade? How will that affect increased export availability of fresh and processed sweet cherries? What will be the continuing role of the big four exporters, Turkey, United States, Spain and Chile? What will be the effect of production increases from a revitalized Eastern Europe, from new Mediterranean suppliers, or from expansion-minded Southern Hemisphere suppliers? Which suppliers can gain an edge in competitiveness? Will Russia make a comeback as a major buyer? Will China become a major player in exports? What can be done about lagging consumption in countries, such as the United States, Japan, China, India and Brazil, that have large populations or rising incomes?

In 2008 and 2009, consumers shopped less frequently, bought less volume and sought price discounts. Have consumers permanently changed their purchase habits? If not, what will persuade them to again become more indulgent? What strategies are needed to get more consumers world wide to consume sweet cherries? Where will the best export markets be? What obstacles to exports still remain? Are new varieties the solution to what ails the sweet cherry industry, or are they a necessary, but not sufficient, element of success?

The 2009 edition contains much previously unpublished data and analyses right through the 2009 sweet cherry season. Just some of the features:

33 original tables and 18 original charts.
Production forecasts to 2015 for the major producing countries.
Original assessments of many features of the global sweet cherry market.
Numerous suggestions on enhancing the sweet cherry business.
Both paper and electronic copies for the same low price.

These are ideal aids for developing firm strategies or for presentations to employees, managers, growers, boards of directors, bankers, investors, etc.

Click on Table of Contents for more details.

To order your copy, click on "Order Now", complete the pop-up order form and email, mail or fax to:

Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA

Tel: 509-332-1754
Fax: 509-334-5209