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The Coming Battle over Sustainability
There has been a growing chorus of voices in government, NGOs, media, and even within agriculture, calling for agriculture to become "sustainable." On its face, that does not appear to be a very contentious issue. Some growers, packers and shippers in some commodities claim to have already adopted sustainable practices. Since there are not yet rigid definitions or official standards for sustainability, some operators have begun to unilaterally declare their operations sustainable in order to get an advantage over competitors. Clearly, many sustainable practices are highly desirable both in terms of cost savings and reduced injury to the environment.

However, powerful forces are in motion to establish national or global standards for sustainable practices in agriculture. For example, in the United States, an organization called Scientific Certification Systems has prepared detailed draft standards on agricultural sustainability. Another organization, the Leonardo Academy in Wisconsin has been assigned the task of soliciting views from interested parties in coming up with final standards from this draft that would then be submitted to the American National Standards Institute (ANSI) for its imprimatur. (See the Leonardo Academy web site for complete details).

The ANSI sustainable agriculture standards would initially be voluntary. However, there is a real concern that major retailers, in trying to gain a competitive edge over rivals, might begin to use them as requirements for all agricultural suppliers.

Prominent Critics
A number of prominent critics, including the Western Fruit Grower and Jim Prevor, the Perishable Pundit, have questioned the process under way through the Leonardo Academy to develop standards for sustainable agriculture. They argue that producers and agribusinesses have so far been under-represented in the draft process. Producers, users, environmentalists and general interest groups are supposed to be equally represented on the standards committee. However, the last three categories could easily be stacked with non-agricultural interests.

Critics question the assumption in the draft that sustainable standards should ultimately be transformed into organic standards. This would put the 95 percent or more of agricultural producers that are not organic producers at a severe disadvantage in proving their sustainability. While both the Leonardo Academy and the Scientific Certification Systems organization have a wide range of activities (for example, SCS acts as a certification agency for the GlobalGAP standards), the clear bias in their sustainable agriculture standards is towards organic. SCS would also be in a favorable position to become a major certifier of the sustainable standards that they originally drafted.

Other Problems with the Draft Standards
The proposed sustainable standards declare emphatically, "No GMOs." This would mean that most corn and soybean producers could not meet the standards, even though use of genetically modified organisms is perfectly legal in the United States.

On the other hand, in order to meet the sustainability standards, producers would be expected to meet numerous vague social agendas such as encouraging education of workers' children, providing funds for community infrastructure (such as rural roads), meeting acceptable levels of charitable giving, and giving preferences for local hiring and local suppliers. The sustainable standards for agriculture would become even more complex and burdensome for producers than the already complex GlobalGAP standards.

Real Cause for Concern
Few people in agriculture would dispute the need to husband natural resources, to avoid fouling up soil, air or water for neighbors or future generations, to be good members of the local community and to preserve the natural beauty of mountains, forests and oceans. However, in his insightful book, The March of Unreason, (Oxford University Press, 2005), Dick Taverne distinguishes between such "pragmatic environmentalism" and what he labels as "eco-fundamentalism".

The beliefs of eco-fundamentalists have much in common with other religious fundamentalists since, says Taverne, "their beliefs have the characteristics of a religion and their actions have much in common with an evangelical crusade." They regard science and technology as the enemy that threatens to destroy the environment. They detest large-scale industrial agriculture that employs science and technology. They will not allow their beliefs to be swayed by contradictory scientific evidence.

Environmentalism as a Religion?
Taverne quotes from the writer Michael Crichton that "the new religion is an almost perfect remapping of traditional Judaeo-Christian beliefs and myths: it has its own Eden and paradise, when mankind lived in a state of grace and unity with nature; then came the fall after eating from the tree of knowledge (science), and as a result of our actions there is a judgment day coming for us all in this polluted world. But true environmentalists will be saved, according to their creed, by achieving sustainability.

Achieving sustainability will require us to return to a golden age of farming when people lived with nature in a balanced eco-harmony, taking from Mother Nature only what they needed.

Human-induced global warming is the latest in a long line of environmental sins (previous ones included rapid population growth, the development of nuclear power, and the expansion of synthetic chemicals) which eco-fundamentalists would have us renounce if the human race is to be saved.

Need for a Real Debate about Sustainability
There is a real danger that the eco-fundamentalists will seize control (or already have seized control) of the debate on sustainable agriculture because they have a philosophy, single-mindedness and an organizational structure already in place. In contrast, most of agriculture has given the issue little thought and has no coherent alternative philosophy or organization.

Scientists, economists, philosophers and business leaders need to take the sustainability debate much more seriously and participate in it much more vigorously to ensure that it does not lead to foolish conclusions and unreasonable policies.

Broader Questions that Must be Answered
A few broad questions must be answered in any debate on sustainable agriculture.

  1. The world's population is growing by about 70 million persons per year. Will sustainable agriculture allow for production to increase sufficiently to feed that additional 70 million?
  2. In a similar vein, the United Nations population division estimates that world population could increase by about 3 billion (50 percent) to reach 9 billion by 2050. Will sustainable agriculture provide ample food for all 9 million, or will 1 or 2 million people be declared unsustainable and left to starve?
  3. The United States is likely to export about $90 billion of agricultural products this year. Clearly, the rest of the world needs to buy these U.S. products, while the export earnings are a key to the economic viability of many U.S. farms. What role would exports play in sustainable agriculture? Would we cut off needy buyers because they were not local customers?
  4. Does sustainable mean static? For example must a farm remain at its current size? Would there be any opportunities for expanding one's operation? Would an ambitious young farmer or processor be allowed to acquire less progressive competitors? Would it be acceptable for tired, inefficient operators to reduce their operations?
  5. What would be the role of new technology? Would biotechnology, nanotechnology or other technologies that might change the status quo ever be acceptable? Would a farmer be allowed to use camera phones or computers in his operation or genetically engineered drugs to protect his child's health, but be forbidden to use genetically engineered seeds for his farm operation? This is what would happen if organic standards were to become the sustainable standards?
  6. Would there be any place for new product development? Could a farmer replace an old Red Delicious block with a block of Jazz? Or could an apple block be replaced with a block of peaches? Or, perish the thought, could an apple block be replaced with a golf course? Clearly, all of these choices would affect the sustainability of a farm.
  7. Would sustainability apply to each block, or each farm, each community, each county or province, each nation, or the world? Would trade be acceptable only within communities or counties, or could it, as now, encompass the world?
  8. Must each farm or agribusiness remain in perpetuity conducting the same operations with the same practices? Increased productivity in modern agriculture, by employing the latest science, technology and knowledge, has released millions of farm children to exercise their talents in countless non-farm activities. Agriculture is intricately linked in many ways with the broader economy. Would those opportunities and links be cut off?
  9. What would be the role for extractive industries? Could a farmer utilize the gravel from a quarry on his or her land? Would it be acceptable to move the gravel within the farm from the quarry to a driveway? Would it be acceptable to barter gravel to a neighboring farm in exchange for straw? Would it be acceptable to sell the gravel to the county council for local roads? Would it be acceptable to sell the gravel to a condo developer in a nearby city? At what point would the action be unacceptable in a sustainable agriculture system?
  10. What would be the role of suppliers to agriculture and of distributors of agricultural products in supporting sustainable practices? Would energy companies charge reduced rates for farmers or agribusinesses that followed sustainable practices? Would retailers reduce their mark-ups for sustainable agricultural products? Would banks charge lower interest rates for producers of sustainable products? At this point, most readers are probably saying "You must be kidding." However, the issue is a very serious one. Will the burden of sustainability fall unfairly on farmers who are those least able to pass on added costs?

Economic forces must be faced
Unless the sustainability movement can succeed in suspending fundamental economic forces, it is going to have to deal with the realities of those forces, not with some nostalgic notion about what those forces used to be before the industrial and scientific revolutions. Economic forces tend to be quite dynamic and quite disruptive to rigid plans.

Like all businesses and activities, agriculture continues to depend on the key inputs of land, labor, capital and enterprise in order to exist. Each of those inputs is subject to economic forces. Each has a monetary value when in use. Land must be either purchased or rented. Labor must be paid wages to work. Unless capital in agriculture receives an adequate return (interest) or agricultural entrepreneurs receive adequate rewards (profits) they will move to other non-agricultural activities.

The amount that an entrepreneur will be willing to pay for a unit of land, labor or capital will depend on the marginal value product of that unit. "Marginal value product" is the economic term for the value of the extra production that can be attributed to an additional unit of an input. For example, a farm will not hire an additional worker unless the marginal value product produced by that worker exceeds the wages demanded. A farmer will not bring an additional acre into production unless the marginal value product of that acre exceeds the land cost or land rent.

In turn, the marginal value product of any farm input will depend on the productivity of the underlying technology and on the price of the product produced. The technology is subject to constant change due to advances in knowledge, engineering, systems and management. The price is also subject to both short-term swings and long-term cycles due to weather, changes in tastes and preferences, and the supply of competing products. The inherent risks of agriculture will be a constant threat to sustainability.

Questionable Sustainability of the Triple Bottom Line
Advocates of sustainability like to exaggerate the extent to which conventional producers focus solely on the profit motive while their adherents focus on a "triple bottom line" of economic vitality, environmental health and social responsibility. A popular example of social responsibility is paying a "living wage". However, if that living wage is consistently above the marginal value product of labor, the economic viability of the farm will be placed in jeopardy.

In fact, few farmers are driven exclusively by the profit motive. Many feel a special responsibility to their workers, their community and the environment, which is usually their family's living environment and their daily working environment. However, at some point in every business, any additional commitments to social responsibility or to environmental health will compete for scarce resources with the desire for higher profits. In the real world, resources will always be scarce, and entrepreneurs will have to make economic choices about how much of each goal to pursue and how much of total resources to devote to each goal.

Given the uncertainty of total revenue in agriculture, any expenditure that does not contribute to farm revenue reduces the cushion available to the farmer to ride out adverse weather and market shocks. Even pursuit of the triple bottom line must be moderated if farm sustainability is not to be put at risk.

Other Unresolved Economic Issues
Sustainability advocates also need to face up to other unresolved economic issues. The first of these is the economic advantages of economies of scale. For personal craft activities, such as quilting, there are little opportunities for economies of scale. However, for any activity that can be standardized and done in volume, like apple production, the fixed costs per unit decline as more units are produced. Economies of scale have been vital in making countless products available at affordable prices to billions of people around the world.

The second is the law of comparative advantage in trade. Throughout recorded human history, individuals, communities or whole nations have gained by specializing in production of those goods and services in which they have a comparative advantage and from trading their surplus for all other goods and services. Together, specialization and trade have played a major role in improving the diets, incomes, technical competence, communications and cultural life of people around the world. Self-sufficiency is a recipe for a return to a much lower standard of living for all the world's inhabitants.

A third unresolved issue is the frequent incompatibility between sustainable physical yield and sustainable economic yield. In agriculture, there is a fine line between surplus and scarcity. Markets do matter. And, as long as modern transportation survives, markets will be linked. Understanding the workings of markets is vital to sound policies for sustainability.

Finally, the more crowded the planet becomes, the more critical it will be to get the maximum productivity from limited resources if developed countries are to maintain their present life styles and developing countries are to improve the lot of their poorest citizens. Doing that will require the application of the best modern technology and retaining the benefits of specialization and trade.

Need for More Rigorous Thought on Sustainability
Idealism is a poor substitute for facing economic realities and using common sense. Much of the present dialectic on sustainability is contrary to good science, good economics and good business practices. Agriculture and agribusiness, and the agricultural scientists that serve them, must not let themselves be intimidated by the false moral high ground that has been seized by the sustainability advocates. They need to join in a real debate about what sort of planet we all want and how that planet can be sustained. They should not be blindly led into the false utopia of eco-fundamentalists.


From the World Apple Report, May 2008

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Belrose, Inc.
1045 NE Creston Lane
Pullman, WA 99163, USA
Email: belrose@pullman.com

Tel: 509-332-1754
Fax: 509-334-5209