World Sweet Cherry Review - 2011 Edition
Managing a successful sweet cherry business is like navigating a kayak down a narrow stream with rocks on the right and shoals on the left, rapids and waterfalls ahead, and whirlpools and under-currents below. Only those who know their own and their kayak's capabilities, and the secrets of the river, can hope to make it through. You bring the courage, determination, and resilience needed. The World Sweet Cherry Review can help by providing the sort of information you need to succeed in your sweet cherry business. Among the topics covered are:
- The world area planted to sweet cherries is still rising.
- World sweet cherry production decisively passed 2 million metric tons, is headed for 3 million.
- The percent of production exported is increasing even faster.
- Global competition will reach new levels of intensity.
- This is likely to put greater pressure on prices and profitability in large crop years.
- Maintaining an adequate crop under adverse conditions will become crucial.
- Producers will have to factor in the potential payoff from protective measures like wind machines, hail netting, helicopter drying, etc., to maintain production.
- Choice of best sites, rootstocks and varieties will become even more crucial.
- Producers will be under greater pressure to coordinate their planting and production with the needs of marketers and retailers.
- The locus of world sweet cherry production is shifting from Europe to the Middle East.
- Per capita consumption of sweet cherries is static or declining in much of Europe, but increasing from a lower base in Asia and North America.
- Demand for fresh sweet cherries remains strong in major markets. The value of retail sales will continue to increase as production increases.
- Rising incomes have boosted demand. So far, the Great Recession has had little adverse effect on fresh sweet cherry demand.
- Volumes of organic sweet cherries remains small, but still earn price premiums above 30%.
The World Sweet Cherry Review - 2011 contains over 50 original tables and charts that highlight main global trends and permit comparisons between major producing countries on production, trade, consumption, prices, processing, productivity, etc. A detailed country index permits rapid access to the information you need.
These are ideal aids for developing firm strategies or for presentations to employees, managers, growers, boards of directors, bankers, investors, etc.
Click on Table of Contents for more details.
To order your copy, click here, complete the pop-up order form and email, mail or fax to:
Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
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