World Kiwifruit Review - 2011 Edition

The world economy is recovering from its worst recession since the 1930s. The kiwifruit industry has emerged in good shape, and ready to aim for new heights. The 2011 issue of the World Kiwifruit Review takes a comprehensive look at what changes have occurred and what challenges and opportunities lie ahead.

Recession has brought major reassessment by governments, lenders, retailers and consumers. Suppliers must adjust to altered business models and lifestyles. As retailers plan smaller stores and consumers talk thrift, where will kiwifruit fit?

Major Kiwifruit Producers are boldly moving ahead. New Zealand aims for a $3 billion industry. Chile is in expansion mode. Italy seeks to overcome PSA outbreak. China puts trust in science. Greece in new renaissance. Other suppliers emerging.

New Marketing Initiatives. National programs to enhance quality. Rush to new cultivars and new international alliances. New packs, packaging, branding initiatives. Coping with lingering demands for social responsibility.

The authoritative guide to the world kiwifruit business.

Click on Table of Contentsfor detailed information on chapters, topics, tables and charts.

To order your copy, click here, complete the pop-up order form and email, mail or fax to:

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