World Apple Review - 2011

EditionThe 2011 edition of the World Apple Review provides a comprehensive review of the situation and outlook for the global apple industry. It highlights the major challenges and opportunities faced in the near future, and provides readers with the information needed to prosper. Among the key topics are:

• Apple industry is coming to be dominated by fewer, larger organizations.
• Ability to employ the latest technology and scope out new markets will separate winners from losers.
• Fewer, but larger, and more efficient firms will mean world apple crops could expand substantially in the next decade.
• The center of gravity of the global apple industry is moving from Europe and North America to Asia and Latin America.
• Apples face threats from competing fruits and snacks in developed countries.
• While demand for apples is growing in many developing countries, so is demand for competing products.
• Despite huge apple crops, China is slowing fresh apple exports to meet booming domestic demand. Chinese fresh apple export prices have doubled in five years.
• Demand for apples in Russia has bounced back after recession, especially for lower-priced apples.
• While China and the United States are still the leading apple producing countries, 7 other countries now regularly produce crops exceeding 2 million metric tons.
• Africa is becoming more important as producer and consumer of apples.
• Four varieties, Red Delicious, Golden Delicious, Gala and Fuji, will continue to account for over half of apples produced outside China. China remains heavily dependent on Fuji.
• Only a handful of newer varieties are likely to win wide acceptance.
• What's behind the "Buy Local" movement? More than meets the eye.
• Prices at all levels down from the boom levels of 2008, but stabilizing in 2011.
• Retailers retained percentage margins on apples throughout the recession.
• Only a few varieties, such as Honeycrisp and Pink Lady, can earn price premiums.
• Apple processing still large, but fresh uses continue to grow in share of volume and revenue generated for producers.
• Supplies of AJC should bounce back after forced reductions in 2008 and 2009.
• Trade in fresh apples and AJC should continue to rise.
• Exchange rate turmoil, and troubles in the euro currency region, the Middle East and North Africa, and post-Tsunami Japan could delay economic recovery.
• Improvements in on-farm productivity, innovation and industry-wide activities will be crucial to future apple industry success.

The 2011 edition of the World Apple Review contains 42 new tables and 21 new charts (many never before published), a detailed table of contents and a complete country index. Click on Table of Contents for detailed information on chapters, topics, tables and charts. To order your copy, click here complete the pop-up order form and email, mail or fax to: Belrose, Inc., 1045 NE Creston Lane, Pullman, WA 99163, USA
E-mail to: belrose@pullman.com
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