World Apple Review - 2010 Edition

The latest edition of this invaluable guide to the global apple industry is now available. It includes detailed information on global apple production, varieties, trade, consumption, prices, competition, processing, and much, much more. It is designed to help readers meet the many challenges that lie ahead:

• The apple industry is increasingly dominated by professional producers and integrated grower-packer-shippers.
• It is poised to deliver increasing volumes and varieties of apples and apple products to world markets.
• However, the Great Recession has turned many consumers away from indulgent habits to more thrifty behavior.
• Major retailers are facing the most intense price competition in two decades, and are scrutinizing the return from each foot of shelf space.
• Competition for apples is increasing from numerous fruits, nuts, berries and manufactured snacks reformulated to tap the latest consumer concerns.
• Exporting has become more difficult and more risky.
• Additional national and international regulations and taxes are coming.
• Growth in China's apple production is slowing, but China is still a formidable contender in many apple markets.
• A revival of the apple industry is under way in many former centrally-planned countries. Africa is now a potential new supplier and market.
• The apple industry desperately needs to woo more consumers.

The 2010 edition contains 39 new tables and 20 new charts, a detailed guide to individual sections and a complete country index.
Click on Table of Contents for more details.

To order your copy, click here, complete the pop-up order form and email, mail or fax to:

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