World Apple Review - 2009 Edition

The latest edition of this unique guide to the global apple industry can help your company through these turbulent times. Get the latest insights into what is happening, and how your company can best cope. Here are just some of the changes that are affecting the apple business.

• Global economic expansion has come to a screeching halt, businesses are reeling, banks are stressed, and credit is drying up. Two decades of growth have come to an end.
• The apple industry is facing demand conditions not seen for 30 years.
• Consumers have suffered heavy losses of assets, incomes, jobs and pensions. Fear of the future is leading many to thrifty shopping and to a new focus on price and value for money.
• Retailers are trying to adjust to the no-growth era and to more frugal shoppers as discount outlets are thriving. They are re-examining their strategies on size and number of stores, SKUs, margins and prices.
• Increased caution among consumers and retail buyers could make it more difficult to expand apple consumption.
• In the meantime, supplies of apples and of competing fruits are set to keep increasing. Competition in the fruit sector is intensifying.
• Fruits such as blueberries and pomegranates are trying to capture the health niche. But, snack manufacturers are changing their ingredients and recipes to claim their share of the health segment.
• In addition to concerns about land, water, labor, regulation and climate change, apple suppliers are facing shortages of credit for operations, investment and trade.
• The apple processing market has swung from glut to shortage and back again in less than 15 months.
• China's giant shadow looms over every facet of the apple business.

The World Apple Review - 2009 has the very latest information on how apple production, trade, consumption, markets, prices and processing are being affected by these turbulent times and on what may lie ahead in the next decade. It is packed with analyses, tables and charts, and unique insights. It is ideal for private study, employee training, strategic analysis, boardroom discussions, or meetings with your bankers. It is now available in paper or electronic (PDF) form.

Click on Table of Contents for more details.

To order your copy, please email Belrose at: belrose@pullman.com this issue is NOT available on the order form.