World Apple Review 2008 Edition
The World Apple Review 2008 edition provides you with all the data and information you need to deal with the changing landscape of the global apple market. It provides comprehensive coverage of recent trends in production, trade, consumption, prices, marketing, processing and distribution, and projections to 2015. Key topics include:

Producers encouraged by strong prices

Many producers beginning to recover after years of losses.
Unfavorable exchange rates have handicapped some.
Many varieties sharing in price gains.

Turning point near in global apple production

Bearing area worldwide has stopped falling.
Some producers already planning to expand plantings.
Large, integrated grower-packers becoming more influential.

Choosing the "Right" Varieties Crucial

Established varieties still strong in many districts.
Clubs for new varieties competing for members and customers.
Many countries and districts still looking for their ideal variety.

Fresh apple trade still expanding

Trade barriers falling, but many still remain.
How multinational retailers are helping to promote trade.
Trade expansion opportunities and challenges in developing countries

Countries with the most potential clout

China's production and exports of apples and CAJ still expanding.
Chinese output swings destabilize world markets, increase risks.
India offers great potential for import growth.

Small players find lucrative niches

Austria plays the "green" card.
Australia's Pink Lady® woos high-paying customers.
Japanese exports offset high costs with high quality.

Competition for shelf space and mouth space intensifies

Manufactured snacks and beverages fight negative images.
Competing fruits strengthen their consumer appeal.
How can apple health claims stand out above the crowd?

Special Analyses

Which countries are best prepared to compete, and why?
The unwelcome house guest. More laws, regulations, standards.
Preparing for Sustainability, carbon footprints and food miles.

Supporting documentation for every use

The World Apple Review - 2008 is packed with useful concepts, tables and charts, ideal for private study, employee training, strategic analysis, boardroom discussions, meeting with financiers, etc.

Click on Table of Contents for more details.

To order your copy, please email Belrose at: belrose@pullman.com this issue is NOT available on the order form.